Here at Club Workspace, we provide a place for startups to start-up. If you're a Club Workspace member, you can access a network of London coworking locations, chat with a possé of likeminded entrepreneurs, and build your dream bizo from your Club Workspace base.
Shopitize have done just that. They started at Club way back in 2011, and have since gone on to great things in the world of smart shopping apps! But we'll let them tell you all about that...
Hi Shopitize! For those who don’t know, what do you do?
Shopitize is a London start up whose mission is to create a world where all shoppers effortlessly receive personalised recommendations and offers on products they need and love.
Our platform directly connects people with the brands they love and rewards them for sharing information about how they spend. The concept is based on four R’s - Receipts, Reports, Reminders, Rewards and is set to revolutionise shopping in the UK and world over. The more people that join Shopitize, the more the system will learn and the more sophisticated the rewards will become, saving both time and money for consumers and the brands. In short, Shopitize is set to change the nature of how people shop and how brands promotion to and connect with the consumers.
Why do you think it’s all gone so well for your business?
As we developed the business idea, we conducted a lot of research on the concept. We also recruited very experienced advisors and mentors in the relevant industries to confirm the scalability and potential of our business model. Listening carefully and having the flexibility to adjust quickly have been very important.
Let’s go back to your roots. When and where were you founded?
It was a sunny day in the summer 2010, and the three would-be co-founders were brainstorming ideas at a Belgian café. We were looking to start something new and were inspired by how the today’s youngsters had made smartphones such an integral part of their lives. We evaluated a lot of different concepts, but we kept coming back to a core idea that people should be rewarded differently based on their loyalty to specific products and brands. It was a couple of days later while shopping that we looked at a shopping receipt and thought: “That’s it- The receipt contained all the key information to make our system work.” And that was when Shopitize was born. From there, it didn’t take long for us to realise that our idea and business model could apply to all sectors, age groups and geographies and had real potential to cause significant market disruption!
How old were Shopitize when you moved into Club Workspace?
We were a little less than year old when we moved into Club Workspace. We had outgrown the borrowed conference room at one of advisors, and were looking for a space that would give us flexibility to collaborate as we grew.
Why was Club Workspace the right choice for you?
Club Workspace was a great place for entrepreneurs with big ideas to start! It provided us the flexibility that we needed at the early stage of our development. We also met many people who have helped us grow along the way, and several of whom have since become part of our team.
So, how much has Shopitize team grown since you moved into Club Workspace?
We grew from a full time team of four to an extended team of more than eight before we took our own office space through the Club Workspace network.
Where are you based now?
Although we have graduated from the Club Workspace, we have not moved far away! We currently have our own office space in the Leathermarket which is part of the Workspace Group; therefore, we still maintain a very close relationship with our network at the Club Workspace.
What are your plans for the future?
We are very focused on the user experience. Since we released our mobile apps on iPhone and Android to public beta in March, we have received a lot of support and valuable feedback which has helped us refine our experience.
Once we finish our beta, personalised offers will be our key focus. We have had great conversations with brands who are very interested in our vision and who are excited about the potential to directly engage with their power users. So, building these partnerships and delivering offers to shoppers are the most important missions for us this year.
Our mission to revolutionise shopping is not a simple one, but we will continue to innovate! We have also just won the honour to be the top 20 innovators at Cisco British Innovation Gateway Awards, which is really encouraging for us to move forward in our quest!
Shopitize Website: http://shopitize.com/
Shopitize Free Android App: https://play.google.com/store/apps/details?id=com.shopitize.shopper&hl=en
Shopitize Free iPhone App: http://itunes.apple.com/gb/app/shopitize-shopping-receipts/id507460453?mt=8
Co-founder of Shopitize