An audience of business startups and entrepreneurs embarked on The Leathermarket last week for Dreamstake’s Angel Talk event on 13th March.
The event consisted of a trio of guest speakers, the Three Angel Investors – Charlotte Mason, Tony Kypreos and Judy Piatkus – who took to the Leathermarket’s stage to share their knowledge about the information ‘Angel Investors’ really want before investing in startups and entrepreneurs.
First speaker, Charlotte Mason, provided fantastic insight into the way in which startups and entrepreneurs interact with business angels. Charlotte revealed angels are far more proactive than startups would imagine, admitting she habitually observes the small-business climate to maintain her knowledge of the ecosystem at all times.
All three speakers agreed startups that are actively willing to learn and improve are most attractive to investors. Tony Kypreos went into great detail about the importance of approachable personalities to investors, revealing he would rather get involved with a thriving team than a lonely bedroom dweller with shoddy manners.
A disorganised pitch was regarded as the biggest turn-off for investors in business startups, according to Judy Piatkus. Judy provided a thought-provoking panacea for angel pitches: treat it like a sale. It may be the biggest sale you’ll ever have to make. You can’t sell? Learn how to sell.
And how can startups and entrepreneurs best sell their abilities to an angel? By meeting milestones. The ability to show an investor you can continually meet your targets will see pound signs light up in their eyes.
Read the full event coverage of Angel Talk: Find out what Angel Investors really want on inspiresme.co.uk today.